Emma Watson for Burberry: A Sleb Too Far?


There is a bit of right and wrong about Emma Watson modelling for Burberry. On the one hand, as a fully fledged fashionista, she bags FRow seats and has recently shot pictures for Interview magazine and Crash magazine, snapped by none other than the Kaiser himself. And as a beautiful young thing, it’s only fair she should debut, like so many screen vixens before her, in a fashon campaign for a big fat label.  
Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

Burberry Campaign. Photo: Mario Testino via JustJared

But there is also something odd about these pictures. Is it the smug, self-satisfied, butter-wouldn’t-melt-thankyou-very-much expression? She isn’t really modelling at all, mate. Sure, the shots have a high fashion feel, thanks to styling, lighting, hair&makeup, pro model and photog backing, but she just looks like she’s playing herself, with a kind of sneer on her lips. In a sleb shoot, I want to see the clothes first, and then say oh, look, I didn’t notice that was the big-eyebrowed one from the Harry Potter films. Instead, I see her on-screen character staring out from a top-end ad campaign. To be fair, her magazine shots have a different feel:
Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Crash Magazine Photo: Karl Lagerfeld

Striking poses more dramatic than chez M. Testino, she cuts a more austere figure. But her childish good looks let her down; I think it the softness in her face means she’s maybe better suited to the screen, as let’s face it, she was chosen to play a schoolgirl until probably the age of 26 for a reason, because at that age, she’ll still look 12.
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